Terms

Plain English.
Mostly.

The rules for using this website. Last updated May 2026.

About these terms

These terms cover your use of the whiteaceai.com website. They do not cover the separate written agreement we sign with you if you become a paying client of the Academy or of our For Business service. If those documents and these terms ever conflict, the signed engagement wins.

Use of the site

You may browse the site, read what is on it, and contact us via the form or the email address listed. You may not:

Intellectual property

All content on this site — copy, photography, design, logo, and code — belongs to White Ace AI or our licensors. You may share short quotes for the purposes of news, commentary, or criticism with appropriate credit. Anything beyond that requires written permission.

Disclaimers

This site is informational. Anything we describe about the Academy or about For Business is indicative; the actual scope of any engagement is set out in the agreement we sign with you, not on this site.

We try to keep the site accurate and current, but we do not guarantee it will always be error-free or uninterrupted.

Limitation of liability

To the extent permitted by law, White Ace AI is not liable for any loss arising from your use of this website. Nothing in these terms limits liability for fraud, fraudulent misrepresentation, or anything else that cannot be limited under UK law.

Engagements

If you engage us for the Academy or for a For Business placement, the contract for that engagement is a separate document signed by both parties. It will spell out scope, fees, payment terms, deliverables, and the law that governs it.

Governing law

These terms are governed by the laws of England and Wales. Any dispute arising out of your use of this site is subject to the exclusive jurisdiction of the English courts.

Changes

We may update these terms from time to time. Material changes will be flagged on the homepage for a month. Continued use of the site after a change means you accept the updated terms.

Contact

Questions about these terms: info@whiteaceai.com.